Jellysmack's proven success on Snapchat is part of what attracted DeFranco to team up with the creator company. "With our tech and expertise, we'll be able to reach a wider audience who would be interested in Phil's energetic take on the top news." " Philip DeFranco is an authoritative voice for millions and we're honored that he has enlisted Jellysmack to help supercharge his informative show on Snap and Facebook," said Jeff Olson, Head of Creator Partnerships at Jellysmack. The focus on growth aligns with DeFranco's overall goal of making news accessible and easy to consume with his signature peer-to-peer style that attracts viewers of all ages and backgrounds. Jellysmack plans to leverage its social listening technology, video optimization tools, and team of experts to edit and upload episodes of the show three times a week with the aim of capturing hundreds of thousands of new subscribers. It currently has around 66K subscribers on Snapchat and uploads new episodes a few times a month. Global pop culture news creator Phil DeFranco partners with Jellysmack to relaunch "The Philip DeFranco Show" on SnapchatĬurrently in its second season, 'The Philip DeFranco Show' is an adaptation of DeFranco's beloved news series of the same name on YouTube.
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